NikeID Bespoke

Nike has taken the concept of customization way past the "ID" phase. The NikeID Bespoke program gives the "average joe" the opportunity (by appointment only) to literally build a shoe from the ground up (unlike ID which only allows customers to select from existing and available materials and colors).

The AF1 is the first shoe up at bat in the bespoke program.

I need to be there...

From: Kixandthecity